There are several companies that will pay you for your time to come in and rate their product either with surveys such as Internet Paid Surveys or you have to taste something or you are actually part of some kind of test. Well now there is this new type of marketing called neuromarketing. Basically they measure your response either by the way you breather or pupil dialation, skin temperature, muscle contraction or even more complex tests. Pretty soon they will probably start paying people to come In and watch these ads and measure their response. This recent Fast Company article gets into more detail on neuromarketing. It’s crazy to see that a senator or governor would use this type of marketing for their campaign. It’s basically trying to manipulate the voter to vote your way. I don’t think this advanced type of marketing is fair. If people were concerned with privacy issues before, they should be concerned for what’s to come.Friday, November 19, 2010
I can see inside your brain...
There are several companies that will pay you for your time to come in and rate their product either with surveys such as Internet Paid Surveys or you have to taste something or you are actually part of some kind of test. Well now there is this new type of marketing called neuromarketing. Basically they measure your response either by the way you breather or pupil dialation, skin temperature, muscle contraction or even more complex tests. Pretty soon they will probably start paying people to come In and watch these ads and measure their response. This recent Fast Company article gets into more detail on neuromarketing. It’s crazy to see that a senator or governor would use this type of marketing for their campaign. It’s basically trying to manipulate the voter to vote your way. I don’t think this advanced type of marketing is fair. If people were concerned with privacy issues before, they should be concerned for what’s to come.
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Denise, I definitly agree that this might cross the line with privacy issues because if there in your brain you can't lie to them lol!! But at the same time it is very beneficial for us marketing majors because by the time we work in out marketing firms we will have access to people thoughts and feelings to base our projects on and be succesful.
ReplyDeleteI completely agree I do not feel this type of marketing is fair. The idea of neuromarketing infringes upon are ability as consumers to choose what is a necessity over what is a want. Actually, there was a recent study that compared and contrasted Pepsi and Coca Colas effect on consumer’s neuro reactions. The study monitor consumers brain activity under a EKG machine and they were given Pepsi and coke. The neuro response to Pepsi was higher than coke. However, coca cola sells far more than Pepsi because of established marketing and advertising practices.
ReplyDeletehttp://www.cognitiveliberty.org/neuro/neuromarketing_ajc.html
I agree with you about fearing whats to come regarding privacy issues. Can you imagine that if marketers have access to technology like this, what the government can be capable of?
ReplyDeleteI agree that privacy will be an issue with neuromarketing. The idea of using neuromarketing to influence voters is frightening to me. Our country can move in a completely different direction if a governor, senator, or even President with the wrong intentions achieves to take office utilizing the neuromarketing power. I know it doesn’t change your thoughts but it may convince you over time and repetition to change your mind to certain things.
ReplyDeleteThere is a group of individuals who agree with your point of view and feel that neuromarketing has or going to far for advertisers.
ReplyDeletehttp://www.youtube.com/watch?v=7ZCSVySI3Sg