I can see inside your brain...

There are several companies that will pay you for your time to come in and rate their product either with surveys such as Internet Paid Surveys or you have to taste something or you are actually part of some kind of test. Well now there is this new type of marketing called neuromarketing. Basically they measure your response either by the way you breather or pupil dialation, skin temperature, muscle contraction or even more complex tests. Pretty soon they will probably start paying people to come In and watch these ads and measure their response. This recent Fast Company article gets into more detail on neuromarketing. It’s crazy to see that a senator or governor would use this type of marketing for their campaign. It’s basically trying to manipulate the voter to vote your way. I don’t think this advanced type of marketing is fair. If people were concerned with privacy issues before, they should be concerned for what’s to come.

Car Sales vs Technology

A recent article is blaming the Internet as the cause for a decline in auto sales in the teens and twenties market. I don’t believe technology and the latest gadgets are to blame for the decline in auto sales. You can’t compare something like an iPad that costs around $600 to a car that can costs at minimum $10,000. You check out this site and compare car prices at Kelley Blue Book . 

The latest recession and loss of jobs should be to blame for the decline in auto sales. If the economy would be in a better state and people would feel like they have more job stability then maybe they would be more willing to invest in something as expensive as a car. But in the meantime, I think people would much rather worry about being able to feed their family than about having the latest car. And as for the teens and twenties, this generation is now more focused on worrying about getting a job and getting through school that cars are no longer a need. In cities like New York a car is not a necessity. Being a car owner is becoming more of a luxury than a necessity in my opinion.